If you’re working hard to market your salon online, you’ve probably already seen amazing results. Creating a website, writing a blog or simply having a strong social media presence are great ways to attract potential new clients and share your business with others.
While it’s incredible when done right, content marketing is also easily done wrong and when mistakes happen, the consequences can be devastating. It’s so easy to ruin all of your hard work with just a few spelling mistakes or grammatical errors.
It’s not something you should spend time worrying about – even professional copywriters sometimes have to think twice when faced with certain word-related problems. But it certainly helps to be prepared with a solid grammatical foundation and trusted proofreader whenever possible.
To help you avoid some of those pesky spelling errors, I’ve selected what I think are the seven most commonly misused wordsin salon content marketing. These words are widespread in the beauty business, so look out for them in your price list, on your social media and your website.
Drier / dryer
A dryeris a machine or tool for drying hair or clothes. A hair salon uses a hairdryer. In comparison, the word driermeans less wet.
Principal / principle
A principalis the head of a school. A principle, on the other hand, is a moral or ethical rule.
A lot / allot
A lotmeans many. For example “a lot of our clients visit every few weeks”. Allot means to distribute something.
Every day / everyday
Every daymeans to occur each day. For example, “our salon is open every day of the week”. While, everydaymeans dull or average. For example, “I wear my everyday shoes to walk to work because I don’t care if they get ruined.”
Pallet / palate / palette
Apallet is a wooden platform for moving goods around or a straw mattress placed on the floor. Obviously, this is unlikely to be found in your salon. A paletteis a thin board for mixing paints. It’s also the correct spelling when talking about your skin colour palette or hair colours. Lastly, the wordpalaterefers to the roof of your mouth.
You’re / your
You’reis a shortened version of the words you are. For example, “if you’re a student we offer a 10% discount on Mondays”. Youris the possessive form of you. For example, “to receive your promotional discount, call now”.
Complementary / complimentary
Complimentarymeans something given without charge, often in addition to a product or service that has been purchased, for example a complimentary skin test or a complimentary drink. It can also describe praise given to someone or something – i.e. a compliment. Alternatively, complementaryrefers to things or people that go well together. For example, “this eye shadow perfectly complements your eye colour”.
While content marketing is a powerful tool, it allows large numbers of potential clients to make snap judgments of your salon before they experience it in person. Don’t let little things like poor spelling ruin all your hard work and drive your clients away. Start with these seven words, and work your way onwards and upwards.
Have I missed a word that trips you up in your marketing efforts?Let me know or contact me to find out how Beauty Salons Coach can boost your content marketing efforts.